When exploring Instagram Insights, you’ll come across many different terms, graphs and numbers which all indicate important metrics. If your goal is to get more followers, compare Profile Visits with Follows. But with a solid understanding of Instagram Stories analytics, you can ensure they have lasting impact. Here’s an example: A post shared by Instagram for Business (@instagramforbusiness). The more followers you have, the harder it is to get engagement, which seems backward but is yet another reason why it’s worth sharing your post onto your story. And, in order to give the option for the users to save some of the stories and make them visible as a pin in their profile, Instagram has provided a feature called Highlights. A few days back, Instagram came up with the ability to add GIF stickers to Stories and Activity Status features. This makes it difficult for those managing their, Everything Instagram: The Ultimate Instagram Marketing Course, 11 Ridiculously Easy Ways To Use Instagram Stories For Your Business, improve your Instagram Marketing Strategy, Hopper HQ Instagram Planning and Scheduling Tool. Need a primer on how to use Instagram Stories? Equally, Back clicks would indicate the previous Story was highly relevant to your audience as they re-watched it. Next Story could imply your Story went on too long or became repetitive/uninteresting. A lot of users don’t know what does Instagram count multiple views from an account and the answer is no. Learn how the Story viewers list is prioritized, according to an interview with Instagram’s Product Lead Julian Gutman. Don’t forget your stickers. You’re able to see your account performance up to the last 28 days in the form of a visual graph, as opposed to a bar chart. Nothing is more annoying than an Instagram story without content. drive visits to your instagram profile Wondering how to get more people to visit your Instagram business profile? Everyone’s favourite social media app Instagram has gone through many a change over the last few years. The Content tab is split into Feed, Stories & Promotions…. Viewers – The specific users that have seen a particular post on your story Divide story reach by the number of followers you have to gauge what percentage of followers are viewing your Stories. Profile visits are considered, as well as likes and comments.” ... Get more views by using the Instagram Story views order. Post them when your followers are most active to ensure they don’t go unseen. Our tips below will help you produce good Instagram stories and reach many viewers. From capturing a story to figuring out what to post, here are some quick tips on creating a profile that stands out to your potential customers on Instagram. Click on the audience tab. Following Limit. The LA County Museum of Art recently ran a poll that asked viewers to share what content helps them de-stress. The type of Instagram account (Personal, Business, or Creator) has no influence on the reach of you profile. The Swipe Up feature is only available to accounts with 10K+ followers. The three dots in the corner of your story will give you the option to delete, share as post, save to your device, and view story settings. For brands, the potential impact of Instagram Stories is proven. Ready to start scheduling Instagram Stories and save time? Start here. Step 3: This still does not show you who has seen your profile – only your Instagram Stories, which puts you at a slight disadvantage. Obviously, they're a powerful tool for audience engagement and marketing. Navigation metrics show you what’s working and what isn’t. Get Directions – The number of users who tapped Get Directions because of your post So it’s good to know that Instagram Insights can also be accessed using other services, including Hopper HQ Instagram Planning and Scheduling Tool. If you spot content that outshines other Stories, look for ways to recreate it. Here you’ll find all the important Instagram insights of the content on your feed from the past 2 years! You can sort your insights by content type, metric and time period. Sticker taps count as interactions and can be found under Interactions. On Instagram, the story is the main feature and highlight is a part of it. (More on objective business social media marketing strategy in our 2020 guide! Followers – The most active times of your followers, by hour of the day and days of the week, As you can see, the Audience section reveals key Instagram insights about your followers which can help build and improve your Instagram Marketing Strategy. Keep in mind that videos have to play for at least three seconds for a view to be counted. Use the power of Instagram Stories, make your content as interactive as possible. Check the viewer numbers of other Stories associated with your stickers under Viewers. If you want to repopulate your Instagram story reel, just take more videos and photos and continue to broadcast them. Instagram will build up a list of your 'top viewers' for your Story. People like having their voices heard. This option is helpful for those who prefer desktop. Follow these steps to see when your audience is online: These are the best (and worst) times to post on Instagram. In the next section, you’ll see Instagram Insights for Stories. Instagram Stories are only live for 24 hours, unless you add them to your highlights. You can view: Using these Instagram insights you can evaluate your paid promotional campaigns, and view which posts were most effective in reaching the business objectives you set. To do so, … You might just see more bookings, orders, or inquiries as a result. Make sure you ask them to promote the takeover with their followers. Since only business accounts are able to see these stats, you'll need to switch to a business or creator profile first. You can filter and order all your posts based on these Instagram insights to see which posts performed the best and worst: You can also delve deeper into each post to get more information. In this subsection, you can see the total number of actions taken on your account in the past week, followed by a list of other metrics. Typically, more people will watch your stories more often than they like your pictures. There’s no agreed upon formula for measuring story engagement. Click on an individual story and swipe up to see its analytics. The Activity tab in Instagram Insights therefore reveals the influence of your page, as well as details of how people have interacted with it. For this reason, more and more Instagram users are starting to create private Instagram accounts, so they can control who messages, comments and likes their photos. With top of the feed placement, Swipe Up capability, and interactive stickers, Instagram Stories are a prime channel for brands to drive awareness, traffic, sales, and engagement. The Instagram insights you can access for Stories include: Impressions – The number of times your Instagram Story has been seen If one of your goals is to engage followers or promote awareness, keep an eye on this. 6. This makes it difficult for those managing their Instagram accounts from a desktop, whether they be a social media agency, brand or influencer. Reach – The number of unique accounts that have seen your posts On the other hand, a story view is counted immediately upon opening. Instagram creator accounts, however, have the option to choose a new category and decide whether to include it in their Instagram profile. Here’s how it’s done: It’s actually quite simple after reading Our Stupid Simple Guide to the Instagram Algorithm.Initially, the social platform placed a huge emphasis on showing the people the users wanted to see. Instagram lets you see who has viewed your story on the app. Right now e-commerce features are only available to select accounts. This includes where all your impressions came from: be it hashtags, directly through your profile, home feed or other. 7. And don’t be afraid to ask directly. Audience insights should inform your entire Instagram business strategy, including Stories. Drag and drop everywhere. Whatever way you choose to measure engagement, make sure you’re consistent. Let’s delve into each subsection and find out what each statistic means…. Since profile view frequency is a significant factor, creators need to get viewers moving from their stories to their profile pages more often. Instagram Stories are usually more spontaneous than the rest of the platform. 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